Thao Vy Phan

Typically, on Valentine’s Day, it is the female who receives gifts from the male. However, in Japan, it is the women who buy the men the presents.

There are two types of chocolate. Giri-choco, meaning obligation chocolate, is given to friends including close male companions, colleagues, and bosses. Honmei-choco is personally made by the women because it represents their true love towards their boyfriend or husband.

Exactly one month after Valentine’s Day, on March 14, it’s the male’s turn to return the favor on White Day. Normally, the men would buy white chocolate, hence the holiday’s name.

Jewelry, flowers, candies, cookies and marshmallows are also popular gifts.

Like Valentine’s Day, department stores display advanced reminders so the special holiday will not be forgotten.